Search Engine Optimisation (SEO)

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Beginners Guide to SEO

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SEO and Internet Marketing - is that enough?

1 to 1 Search Engine Optimisation (SEO) Training

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1 to 1 Search Engine Optimisation (SEO) Training

Search Engine Optimisation (SEO) is quite straight-forward if you understand the basic principles involved. If you understand how to maintain your website already (if not you may like some website design and maintenance training) it is likely to be relatively easy to learn.

This 1 to 1 training session will be tailored to suit your needs and level of experience and will focus on improving your web site.

Subject to your particular SEO requirements we will cover:

• What web design techniques make a website search engine friendly and conversely what techniques make a website search engine hostile
• The importance of good quality website text copy
• The basics concepts of search engine optimisation
• The use of target keywords and phrases
• The difference between writing appealing copy for people and writing effective website copy for both people and search engines
• The 3 most effective (and very simple) things you can do to optimise your website to rank well in the search engines
• Meta tags - the important ones
• The use of semantic HTML markup
• The value of links within your site
• The importance of external links

Practical Search Engine Optimisation help, focused on your website

Sadly most web sites are not designed to be search engine friendly, they should be but they are not because most web designers do not understand search engine optimisation so they do not think to do the right things when creating websites.

The good news is that it is not difficult to get higher search engine rankings provided you understand how search engines work and you know how to optimise your website. So we will review your website together , make a list of practical search engine optimisation changes to be made and, if possible, start making the changes.

To get the best out of this SEO training

• You should give some advance thought to the phrases you want your website to target in the search engines.
• Ideally you should have FTP access to your website or be access to a CMS (Content Management System) that you use to update your website so that we can start making changes directly.
• Ideally you should have access to visitor statistics to your website - most hosting arrangements provide these directly on your website or within their customer login system.

Typically this one to one training session will last between half and one day and will cost £250 (+vat).